mission statement

Our mission is simple. We want to "create your first impressions". Genius Creations understands and appreciates the value of a first impression. We pride ourselves on being able to help you recognize your business's target audience and then supply your company with the tools to grow your business. Our goal is to help launch your small business into the big business world. We recognize the need for innovative design solutions that utilize emerging technology and address your business's core advertising concerns. Genius Creations will provide your business with everything from a professionally designed business card, to vehicle lettering, to a fully functioning, design-driven website.

Your business's logo is the cornerstone of your identity in the marketplace. This is generally the first impression of your company your potential customers will see. By presenting your business with a polished, eye-catching and memorable identity you will be securing your company's visual position in a highly competitive market, which will bring the business to you.

While many small businesses are still new, and struggling for customers and cash, they decide to put off paying for a professionally designed logo. Many small business owners think they can either design a logo themselves, have an "artistic friend" design something for them, or even get by without a logo until they are "established". If this situation sounds familiar, it is likely you are currently hurting your business and potentially paving the road to failure for a business that is otherwise fully capable of succeeding. By "saving money" now, you risk presenting your business as a very small, unstable, and unprofessional company. By not having a professional looking identity your customers may get the impression that you don't care about your business, subsequently, you may also be indicating to your customers that you cannot perform the task at hand in a well-qualified manner. If your potential customers don't have confidence in your business, you won't be in business long.

Genius Creations recognizes the importance of your business's visibility, credibility, and memorability. If you think your company can't afford to have a logo professionally designed, consider the alternatives and ask yourself - how can you afford not to?

Please click on the thumbnails below to enlarge the examples.

Midhurst Tree Care Logo Red Star Production Logo Integrity Hardscapes Logo (sic)monic Logo

web design

In todays fast paced world many people are now turning to the internet to search for services or products they need. We live in a time of instant gratification and the internet allows that to happen. When your company is found online by prospective customers you will have the advantage over your competition who doesn't have a website. A professionally designed website will also give you the advantage over your competitors that have poorly designed websites or websites that can't be found by search engines.

An easy to navigate, professional looking, informative website will not only add to the credibility of your business, but it can also create the impression that your small business is larger than you really are. You may ask why this is important. The answer is simple, people trust large companies and expect that they will receive quality goods and services, as well as great customer support from them.

Today's consumers have the ability to research a business before making a purchases, and they do it online. Simply having a website "to have a website" isn't enough though, you need to use your website as a tool for your business. Your website can be used to gain your customer's trust through a professional looking design as well as answer common questions your customers may have about your services or products. Your website can display an online catalog of your products or a photo gallery of your work. We will help you decide what will lead to the most effective return on investment for your business.

By directing customers to your website through search engines and direct marketing, you can gain your customer's confidence and many times make the sale online by presenting your company's infomation in a clean and concise manner. Your website will also help cut back on the number of phone calls you receive with simple inquiries, thus immediately increasing productivity and your bottom line.

Please click on the thumbnails below to enlarge the pictures and to see the client and project information.

sicmonic website Integrity Hardscapes website Arizona Glass Connection website Taco of the Town website

signs

"A business with no sign, is a sign of no business". Signs are a great way to keep your business in the public eye but more importantly, signs let your potential customers know who you are, where you are located, and what you do. Signs are like an employee who works 24 hours a day, 7 days a week, 365 days a year. Signs don't require training, take sick days, or quit to go work for your competition. Dollar for dollar they are, by far, the most cost effective form of advertising available. Signs literally work for pennies per impression. Communicate your business's message with a professionally designed sign today!

Please click on the thumbnails below to enlarge the pictures and to see the client and project information.

Midhurst Tree Care Signs Advance Dental Signs Kervatt Homes Site Signs Stoll for Sheriff Campaign Signs

  Types of Signs We Do

  • Store Front Signs  
  • Window Lettering  
  • Indoor Signs  
  • Job Site Signs  
  • Full Color Banners  
  • Trade Show Displays  
  • POP Displays  
  • Custom Labels & Decals  
  • Dimensional Signs  
  • Floor Graphics  
  • Yard Signs  
  • Safety & Identification Signs  
  • Backlit Signs  
  • Coroplast Signs  
  • ADA Signs  
  • And much more!  
  • vehicle lettering

    While vehicle lettering is mandatory on commercial vehicles throughout the country, it is also a great opportunity to create a "rolling billboard" for your company. Vehicle graphics are a smart advertising investment especially when you consider how many people see your company vehicle around town, how can you not afford to letter it? By allowing Genius Creations to create an eye-catching design you can turn your vehicle into a powerful advertising and marketing tool.

    According to the American Trucking Association, the average delivery truck makes 16 million visual impressions in a single year. Vehicle lettering can help promote a strong professional image for your company while caught in rush hour traffic, while in the parking lot or driveway, while parked on a jobsite or just from driving around town. Vehicles provide an excellent means of getting your company's name all the attention it deserves.

    Please click on the thumbnails below to enlarge the pictures and to see the client and project information.

    Big John's Cleanouts Vehicle Lettering Midhurst Tree Care doors and body lettering Roger Berry Landscape door lettering Integrity Hardscapes Vehicle Lettering

      Types of Vehicle Graphics We Do

  • Fleet Graphics
  • Box Truck Graphics
  • Vehicle Wraps
  • Boat Graphics
  • Van Graphics
  • Tractor Trailer Graphics
  • Bus Graphics
  • If it has wheels we can letter it!
  • shirts, business cards, graphic design

    Genius Creations isn't just a "sign shop" in the traditional sense. We like to think of ourselves as your "marketing partners". We handle a vast scope of projects for our clients ranging from business cards, to t-shirts, to web development. We pride ourselves on providing your businesses with a single source for all your marketing materials. By maintaining continuity throughout all of your marketing materials we can help your company build a strong brand identity.

    Genius Creations also believes by offering your company a vast array of products under one roof, you will eliminate artwork re-creation fees, endless phone calls to various designers and hoping that everybody from your screenprinter to your web developer are "on the same page". That way you can focus on what's important, successfully running your business.

    Business Cards

    Integrity Hardscapes Business Card Red Star Production Business Card Midhurst Tree Care Business Card Taco of the Town Business Card

    Shirts

    Red Star Production shirts Midhurst Tree Care Sweat Shirts (sic)monic shirts Integrity Hardscapes Shirts

    Graphic Design

    Taco of the Town Artwork Re-creation R & D Affordable Portables Artwork Re-creation and Decals (sic)monic Album Art Midhurst Tree Care Ads

      Other Services and Products We Offer

  • Company Letterhead and Envelopes
  • Brochures and Postcard Mailers
  • Flyers
  • Promotional Items
  • testimonials

    "As a small business owner you're always looking to generate new customers. What better way than creating a website? Easier said than done. Who to hire? What will it cost? How long will it take? Well, when I met Gene from Genius Creations, my problems were solved. I knew I wanted a website, but I had no idea what it involved to create one. I had hundreds of photos that had poor lighting, the wrong angle, etc. Gene gathered all of my information and photos and created a site that caters to all of my needs, but more importantly, my customer's needs. After seeing my site completed, I hired Genius Creations to redesign my business logo and design and create my business apparel. He also lettered my trucks and trailers and designed my business cards. With that being said, I would highly recommend Gene and his company to do any of my work in the future. I will be sure to pass his name on to fellow business owners. A talented and creative individual like Gene is not easy to find. This is why I thank Genius Creations for the continued success of my company." - Jeff Bloomfield - Integrity Hardscapes


    "I went to Genius Creations to get my truck lettered with a cheesy font that I thought looked cool, but Gene saw the potential of creating a brand name for my company. He researched the colors down to the subconscious level, then designed a logo that sets us apart from our competitors. From 15' truck bodies to business cards, Gene's attention to detail and knowledge of his art is evident in all of his work." - Tim Krause - Midhurst Tree Care


    "Genius Creations has helped my band tremendously by creating our identity, our website and our merchandise. Prior to having a logo the band had been simply using different fonts on all of our marketing materials and fliers, we never realized how much this was confusing our fans. By having Genius Creations design our logo, and having our identity carry over to our website and all our merchandise, people can now recognize us at a glance. Genius Creations also designed our album art for our first LP and all of our merchandise for our record release party. We are proud to announce that we are currently ranked number 3 on the myspace heavy metal charts and will soon be releasing another full length album. We owe much of our success to Genius Creations and consider Gene to be the sixth member of our band." - Jason Williams - (sic)monic & Phoenix Showcase Entertainment


    "I have used Genius Creations for many jobs in various productions that my company has worked on. They add great creative input to my projects...I consider Genius Creations a true marketing partner" - Justin Murphy - Red Star Production

    about us

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    Mailing Address:
    North Jersey Signs & Designs
    64 Newman Road
    Wantage, NJ 07461
    973-462-9347

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